DRIVEWAY DIRECT
Driveway Direct is an automotive lead generation business. It started in vehicle financing and moved into lead generation, and it came to LENNART for the website and marketing funnels that shift required. LENNART was given the creative outright — the site, the funnels, and the campaign design running through both.
the challenge
Driveway Direct was changing what it sold. The business started in automotive financing and moved into lead generation — same industry, different product, and a different promise to a customer who is much earlier in their decision.
The biggest challenge they faced during its time a vehicle financing business was spending about $100/lead.
Driveway Direct needed to become its own source. That meant a website, the funnels behind it, and enough campaign creative to keep them fed. LENNART was handed the creative outright and built all of it from nothing.
LENNART built the site and the funnels around it, then produced the graphic design that runs through them: a library of campaign material made to be reused, recut and refreshed as the offer changes, instead of rebuilt every time.
Cost per lead went from $100 bought externally to under $10 generated in-house — every month since launch. The August campaign averaged $7.94.
That is a 92% reduction, and the pipeline is now theirs. LENNART has been Driveway Direct's creative partner since May 2026, and the work is ongoing.
conclusion
Driveway Direct now generates its own leads at a fraction of what it used to pay for them. The creative system behind that is built to keep moving — new offers, new campaigns, the same library underneath. The partnership is ongoing.